Choosing the Best Web Analytics Tool for Your Site

With so many tools out there for analyzing traffic to your Web site, it’s hard to know which ones are right for your site. To help you get started, we’ve compiled a roundup of four products designed for different goals. All of them offer free tools and some have pro upgrades, so try more than one to see which features work the best for your objective.

Google Analytics

Google Analytics is good for standard metrics such as page views, unique visitors, bounce rate, time spent on the site, geographic traffic map, and much more.

Standout Features

• Fast, easy implementation: Paste the Google Analytics tracking code into each of your Web site pages and immediately begin tracking.
• Custom dashboards: Customize your information into a dashboard that you can e-mail to others.
• Automatic integration with Google AdWords: Learn which of the keywords you purchase on Google AdWords are the most profitable.
• Internal search: Find out how your visitors search your site, what they look for, and where they end up.
• E-commerce tracking: Identify your revenue sources by tracing transactions to campaigns and keywords.